63% of product searches start on Amazon. If you are only selling on your own site, you are invisible to the majority of shoppers.

Right now, potential customers are searching for products exactly like yours on Amazon, Walmart Marketplace, and Etsy. They are not going to Google first. They are going directly to the marketplace where they already have an account, already have their payment info saved, and already trust the buying experience. 63% of all product searches start on Amazon, not Google. If your products are not there, you are invisible.

But here is the worry. Will selling on marketplaces cannibalize your DTC sales? Will you lose control of your brand? Will the fees eat your margins? These are valid concerns. The answer to all three is: it depends on how you do it.

We help eCommerce brands sell on marketplaces alongside their DTC stores. Not instead of. Alongside. Different products or product bundles for marketplace versus DTC. Pricing strategies that protect margins and brand perception. Listing optimization that wins the search algorithm on each platform. And advertising management that makes marketplace ads as profitable as your DTC campaigns. The brands that figure out multi-channel sell more, acquire more customers, and have a more resilient business.