Klaviyo & Email

GDPR Compliance

Quick definition

EU privacy regulation governing personal data collection, consent, and processing. Applies to any brand selling to EU residents.

What it actually means

GDPR requires lawful basis for processing personal data (consent, contract, legitimate interest), data subject rights (access, deletion, portability), data breach notification within 72 hours, and explicit consent for marketing communications. For DTC brands selling to EU residents: implement a cookie consent banner with granular opt-in, document data processing agreements with Klaviyo/Shopify/ad platforms, honor deletion requests within 30 days. Penalties can reach 4% of global annual revenue.

Related terms

TCPA Compliance (SMS)

US federal law governing SMS marketing — requires express written consent before sending commercial texts.

First-Party Data

Customer data you collect directly (purchases, behaviors, preferences) — owned, durable, and immune to third-party cookie loss.

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